Business Environment of Sri Lanka Telecom Plc Essay

If not for all of them my assignment wouldn’t have been a success. Kevin De Silva Executive Summary This assignment gives an exhaustive analysis focusing mainly on the business environment on one of the most leading companies in the communication industry of Sri Lanka. It is also the national telecommunication service provider of the country, Sri Lanka Telecom PLC. Task one gives an in-depth analysis of what the organization is, on what corner stone’s it is built on, what it is now, and its purpose of existence, based on their norms, beliefs and traditions. Such as their vision, mission, aims, goals, market share and market growth. It also shows the relationship between the organization and its stakeholders, considering the expectations of the stakeholders, and the responsibility the organization has towards them. Task two (part one), explains the market types that are available in the industry, and in which market type SLT operates in. It also shows the demand in the total industry versus the supply of SLT showing how much of the market is being served and satisfied by them. The reasons for their success in being the number one service provider is identified through their level of innovation, technology and research and development, and is also shown how it is linked in operating in the global arena and the global impact of the organization, the markets they are targeting and how they are planning to enter those emerging markets. At the end of these two tasks we will have a very good understanding on the business environment of Sri Lanka Telecom PLC. Task two (part two), with related to the previous tasks have a more generalized approach. It speaks about two main instruments in the economy the monetary and fiscal policy. This is then related to Sri Lanka and United Kingdom by showing the similarities and differences in the execution of these policies. It then shows the effects of these economic policies on the communication industry, by showing how it affects the sales and production. The tax trend of the organization and reasons for the trend are also shown. All these information will be presented briefly and clearly in a single page poster. Task two (part three), is a presentation on the key economic factors of Mexico. The slides of the presentation are attached. California Management Review. 1983. Stockholders and Stakeholders: A new perspective on Corporate Governance. ) Diagram 3 – Categorization of Stakeholders â€Å"We have thus enhanced value with each of our stakeholder segments – shareholders, customers, employees, investors, suppliers, regulatory and other related state authorities, the media, the community and in the larger context, the State. † (Sri Lanka Telecom. 2011. Sustainability Report: 2010. Sri Lanka: Sri Lanka Telecom. ) 3. 2 Employees Employees are those who keep the organization in operation, while expecting salaries and wages in return, along with job security and job satisfaction. They have the power to influence the quality of the service of the organization. SLT has a labour force of 6,297 as of June 2011. (TRCSL. 13/10/2011. Telecommunication Regulatory Commission of Sri Lanka: Statistics 2011 June. [Online]. Available: http://www. trc. gov. lk/information/statistics. html. [27/12/2011]. ) 3. 3 Shareholders Shareholders are those who invest in the organization expecting higher dividends. They have the power to elect the directors of the organization. Shareholders of SLT are as follows, * Government of Sri Lanka which holds 52% * Global Telecommunication Holdings N. V. of Netherlands 44. 98% * Public 3. 02% 3. 4 Customers Customers are the key stakeholders of any organization, if not for customers the organization wouldn’t exist. They expect value for money and good services, and they have the power to influence the revenue of the business. SLT’s customer base is over 5. 5million. â€Å"The SLT Group has a customer base of over five and a half million including multinational corporations, large and small corporate, retail and domestic customers† (Sri Lanka Telecom. 2011. Management Report: 2010. Sri Lanka: Sri Lanka Telecom. ) 3. 5 Suppliers Suppliers are those who supply all the raw materials for an organization to function. In the case of SLT it could be electronic equipment and accessories that aid the telecommunication industry. The suppliers influence the quality, price and availability of the products, and they expect prompt payments and long term contracts. Some of the suppliers for SLT are ZTE Corporation China and other suppliers from Thailand. â€Å"†¦. while related team members visited the equipment supplier in Thailand for more in depth skill development† (Sri Lanka Telecom. 2011. Management Report: 2010. Sri Lanka: Sri Lanka Telecom. ) 3. 6 Government Diversify our portfolio of products and services and diversify our business through new innovative business models, sustainable partnerships. (Sri Lanka Telecom. 2011. Management Report: 2010. Sri Lanka: Sri Lanka Telecom. ) 4. 5 Market Share Fixed and Mobile Broadband – Total Market Share Diagram 4 – Total Market Share (Fixed and Mobile Broadband) Fixed Line – Total Market Share Diagram 5 – Total Market Share (Fixed Line) (Sri Lanka Telecom. 2011. Annual Report: 2010,2009,2008,2007,2006. Sri Lanka: Sri Lanka Telecom. ) 4. 6 Growth of Market Share